Churchill Strategy Churchill Strategy

Governance & Leadership

We are ensuring a community-owned future. The CTC provides the framework for long-term sustainability.

  • Board Accountability: Led by Chair Sandy Pon, our board includes diverse professionals committed to transparency and bi-monthly stakeholder engagement.

  • Succession Planning: Through the Young Leaders Council, we are training the next generation of Indochinese advocates to lead the Strategy into 2030 and beyond.

  • Volunteer Database: We maintain a registry of 80+ active advocates who represent the "Chinatown Ambassadors & Advocates".

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Enhanced Built Form & Landmarks

Our landmarks are our permanent commitment to the city. We are protecting our history while building modern icons.

  • The New Harbin Gate: We are overseeing the $10M+ design and construction of the new sister-city portal, serving as the majestic gateway to South Chinatown.

  • Mary Burlie Park: Construction is underway to transform this North Chinatown green space into a modernized hub for healing, gathering, and social activation.

  • The Gateway Trail: We are building a physical and cultural corridor between the North and South districts, utilizing heritage murals (like the Harasymiw collection) and consistent cultural signage.

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Destination Chinatown

We are making Chinatown a "must-visit" for all Edmontonians and tourists. We are turning our culture into an economic driver.

  • Edmonton Chinatown Dragon Festival: Our annual Dragon Festival is a global attraction, featuring the Pan American Lion Dance Sport Championship and drawing tens of thousands to Kinistinâw Park.

  • Chase the Dragon Chinatown Food Tours: We have professionalized our culinary tours, showcasing everything from Peking Duck masterclasses to traditional Buddhist vegetarian feasts.

  • Ethan’s Food Quest: Our 8-part digital series engages families and youth, showing Chinatown through the eyes of an 11-year-old explorer.

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Focused Economic Development

We are empowering the Commercial Core. Chinatown is Edmonton’s original incubator for small businesses, and we are ensuring it remains a destination for investment.

  • The Vibrancy Fund: We manage and distribute $480,000 annually in community-led vibrancy grants to support festivals, public art, and business facade improvements.

  • The Hive Student Housing: By supporting projects like The Hive (9611 102 Avenue), we are bringing 120 new residents to the district and creating a consistent customer base for local vendors.

  • Legacy Support: We advocate for businesses that have anchored this community for over 60 years, helping them navigate property tax challenges and municipal systems.

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Safety & Security

A prosperous community begins with a sense of peace. We believe that safety is not just the absence of crime, but the presence of community care. This pillar details the collaborative work of the Chinatown Safety Council (CSC), moving beyond reactive enforcement to a proactive model of well-being.

  • Collaborative Action: Uniting 13 stakeholder groups, including the Edmonton Police Service, REACH Edmonton, and social agencies, to create a unified safety response.

  • Highlights:

    • 24/7 Crisis Diversion: A vital partnership ensuring individuals in distress receive appropriate social support, keeping our streets welcoming for everyone.

    • Motion-Activated Lighting: We have provided free, high-intensity lighting units to over 50 local businesses, illuminating dark zones and successfully deterring illicit activity.

    • Monthly "Litter Clean Up": Our community-led initiatives have cleared over 2,000 bags of debris and safely removed 5,164 needles, reclaiming our public spaces with pride.

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