Collective Responsibility &
District Stewardship.
The CTC Society coordinates the 16 strategic actions of the Chinatown Strategy through a framework of transparency and collaborative leadership. From the stewardship of the \$480,000 Vibrancy Fund to our front-line outreach programs, we are ensuring that the district’s social infrastructure is as resilient as its commercial core.
Leadership & Governance
Coordinating the 16 Strategic Actions through a framework of collaborative stewardship and community ownership.
Executive Officers
Sandy Pon
Lan Chan-Marples
Sharon Zhang
Joanna Wong
Board of Directors
Our Strategic Identity
The framework defining Edmonton Chinatown’s transition from a historic district to a premier North American destination.
A Living Archive of Resilience
To create a prosperous, vibrant, and inclusive hub that serves as a premier cultural destination in North America while honoring its status as a repository of culture and entrepreneurship.
Coordinating Transformation
The CTC Society coordinates the 16 Strategic Actions of the 2023 Revalidated Strategy through collaborative leadership, strategic advocacy, and community-led initiatives.
Strategic Stewardship
We bridge municipal policy and district-level execution, acting as non-partisan guardians of the district’s social and physical infrastructure to ensure a manageable urban core.
Chinatown Vibrancy Fund
The 2026 intake for our \$480,000 fund is now complete. We are currently evaluating community-led proposals for festivals, cultural ceremonies, and infrastructure projects that catalyse district resilience.
2026 Funding Focus
Successful projects will be announced in early April. Priority for this cycle is based on strategic alignment with the following actions:
- Events & Cultural Ceremonies
- Murals & Public Art (Action 9.2)
- Marketing & Business Development
- Community Gardens & Outreach
Real-Time Status
Evaluator HubThe Advisory Committee is currently scoring applications based on strategic alignment and immediate district impact.
Download Program Guide (Reference)District Outreach
We believe in a district that balances safety with dignity. Our stewardship programs provide direct support to our most vulnerable neighbours through coordinated, community-led action.
Brown Bag Giveaway
A compassionate cornerstone of our Christmas at Hull Block celebration. We coordinate the assembly and hand-delivery of meal kits and essential winter supplies to individuals on the street, ensuring our district's festive warmth reaches everyone.
- Christmas at Hull Block integration
- Volunteer-led hand-delivery
- Essential winter supply distribution
Unhoused Supports
Working at the intersection of social service and district management. We facilitate pathways to housing, mental health, and addictions recovery through our partnerships with the HSOC and specialized core-area agencies.
- Agency-led wellness navigation
- Dignity-first engagement protocols
- Advocacy for service deconcentration
Chinatown Strategy Explorer
An interactive deep-dive into the 16 Strategic Actions defining our transition from a historic district to a premier North American destination.
Treating security as a fundamental right through coordinated advocacy and visible municipal presence.
Action 1: Cohesive Safety Advocacy Plan
- 1.1 Coordinated Advocacy: Multi-level government engagement for core safety resources.
- 1.2 Service Deconcentration: Strategy to balance social services across the municipality.
- 1.3 Root Cause Focus: Addressing mental health and addictions recovery systemic factors.
Action 2: Safety Audit & Factor Documentation
- 2.1 Data Analysis: Identifying site-specific safety gaps for resource allocation.
- 2.2 Merchant Toolkit: Sharing CPTED audit results for property improvements.
- 2.3 Provider Directory: Comprehensive mapping of core-area wellness services.
Action 3: Enhanced Cleanliness Pilot Programs
- 3.1 Stewardship Groups: Block adoption for furniture and alley maintenance.
- 3.2 Program Audit: Reviewing historical successes to scale future cleanliness efforts.
- 3.3 Sustainable Funding: Securing long-term municipal commitment for district security.
Catalysing investment through market intelligence and targeted recruitment strategies.
Action 4: Strategic Investment Focus
- 4.1 Focused Development: Refining collaborative approaches for core investment.
- 4.2 Unified Messaging: Branding Chinatown as Edmonton's primary destination.
- 4.3 Flagship Catalysts: Identifying high-leverage projects for district growth.
Action 5: Healthy Retail & Service Mix
- 5.1 Recruitment Package: Comprehensive prospectus for high-integrity investors.
- 5.2 Trend Analysis: Monitoring commercial vacancy and retail evolution.
- 5.4 Trade Assessments: Validating the \$2.1B annual spending power opportunity.
Action 6: Redevelopment Exploration
- 6.1 Asset Assessment: Strategic community development mapping for land assets.
- 6.2 Repurposing Lots: Addressing vacant properties through purchasing or revitalization.
- 6.3 District Integration: Bridging the North and South cores through commercial continuity.
Elevating ancestral storytelling and award-nominated culinary circuits as our cultural currency.
Action 7: Leverage Arts, Culture & Heritage
- 7.1 Tourism Strategy: Positioning the district as a premier North American circuit.
- 7.2 Culinary Marketing: Multi-channel promotion for hidden gems and specialty retail.
- 7.5 Shared Brand: Consolidating district narrative into a cohesive visual identity.
Action 8: Integrated Programming
- 8.1 Milestone Events: Coordinating calendars for maximum market share impact.
- 8.2 Sponsorship Logic: Creating local merchant-first partnership opportunities.
- 8.3 Pop-up Animation: Using parking lots and blank spaces for cultural activation.
Action 9: Hub for Arts & Culture
- 9.1 Mural Toolkit: Streamlining the process for property wall animation.
- 9.2 Blank Space Art: Action 9.2 alignment for district vibrancy murals.
- 9.3 Local Artist Support: Providing pathways for district makers and creators.
Renewing our physical identity through permanent architecture and tactical streetscaping.
Action 12: Mary Burlie Park Redevelopment
- 12.1 Flexible Design: Addressing safety through CPTED and inclusive public space.
- 12.2 Program Coordination: Consultation for events and community gatherings.
Action 13: Vitality of 97 Street (Mainstreet)
- 13.1 Infrastructure Renewal: Integrating cultural design with ancillary works.
- 13.2 Active Frontages: Incentivising uses that contribute to street vibrancy.
Action 14: 101 Street & 101A Ave Gateways
- 14.1 Intersection Crossings: Improving pedestrian safety and district boundary definition.
- 14.3 Design Alignment: Coordinating masonry, lanterns, and streetscaping themes.
Ensuring transparent leadership and coordinated execution of the strategy mandate.
The CTC Society Board oversees the non-partisan execution of all 16 Strategic Actions.
Stewarding the \$480,000 community investment fund for maximum district benefit.
Maintaining a multi-agency partnership with the City, EPS, and BIA stakeholders.